NRS

NRS social group

NRS= National leadership service

A: higher managerial administrative and professional

B: intermediate clerical and junior managerial administrative and professional

C1: supervisory clerical and junior managerial administrative and professional

C2: Skilled and workers

D: Semi skilled and unskilled, manual workers

E: Low grade workers

It is important for media pros to target ABC1s because There selling audience to advertisers.

Bauers audience is 10,000,000
UK population is 62,641,000

Bauers reach is 20,000,000

53% of Bauers audience is ABC1s

47% of bauers audience are C2DEs

9,000,000 people have listened to bauers radio this week

Competitors for Bauer is BBC radio 1 and local BBC stations e.g Radio Sheffield as well as capital FM

Key Term

Audience reach: Audience members who are capable to receive a media message.


Hallam FM

south Yorkshire
No 1 radio station for people in south Yorkshire
Ponds forge Sheffield Wednesday and Sheffield united are sponsors of Hallam FM
Hallam FM is apart of the bauer place portfolio

hallam FM Presenters

Big John
JK and Joel

hallam FMs Competition

capital FM
BBC radio 1


Bauer media uses RAJAR figures to collate its listeners for all of its stations
its important to get accurate local figures because its harder to sell advertising space on local radio.

RAJAR are

Radio Joint Audience Research Limited.

BBC are

BBC= British broadcasting corporation
a public service broadcaster funded by the public licence fee

PSB Ethos

• to Inform
• to Entertain
•  to Educate

Hallam FMs Audience

target demographic age= 25-45
28% Hallam have secured of the commercial market radio share for south yorkshire

Sponsored Stands

Sheff Wednesday
Sheff united

Hallam FM Consumptions

FM Radio
Internet
App
DAB
Free view
Podcast

technological convergence 

We can access a range of different things through technology
Radio has become more popular through technological convergence

DAB and Multiplexing

DAB= Digital audience broadcasting.

Multiplexing= is when the digital signals can be sent through the same wave frequency.


big john walks on fire
After the first attempt of fire walking got suspiciously cancelled Big John finally managed to walk on fire! All money raised went to Hallam FM's charity Cash For Kids. Thanks to Time4Change.

School of the Week
Its justa show whee you can go online and nominate your school for school of the week.

Music News letter