Vlog 2

Hi it’s Lewis again from “LIKE MEDIA” and I'm back to talk a little about big John @ Breakfast and cover some basics like:

·      What it is

·      What its about

·      The team

·      And more

I hope u enjoy my presentation and learn just a little about the breakfast broadcast show, and now lets continue with the power point.

purpose and Station information

Hallam FM has been a big part of media life of South Yorkshire since 1974, owned by Bauer Media UK its made in South Yorkshire for Sheffield, Barnsley, Rotherham and Doncaster. Big John @ Breakfast has been waking up South Yorkshire for over 11 years and is one of the most listened to shows for Hallam listeners in general and in the morning. the purpose of the show is to entertain the viewers and audience in a morning.

Genre/ Music

·      All types of music for those age group between 25-45

·      Current chart music

·      School years (relating to demographic)

·      Sunday Chart show - in association with ITunes. 

Public can change the chart by downloading tunes up to 6pm on a Sunday and this will determine who is number 1.

 Form, Narrative and structure of the show

Comedy  - made purposely to entertain and keep people wide awake as it a morning show.

It is also informative and updates us on news and events across Yorkshire as well as giving the viewers the chance or opportunity to interact with the show.

Style, Content and meaning (what they talk about) and Basic Content

·      Very popular morning show

·      Large comedy content based around Hallamster

·      Hallamster has his own competition/win his CD, Regular news/ weather and traffic updates (rush hour)

·      Primary school of the week - Free Fruit Friday

·      They have lots of competitions

·      You can win large cash prizes/holidays/cars/your own wedding

·      Big John and Janine always compete against each other and Janine's love life is always a subject for discussion with Big John Covers a wide range of topics.

Production process
The production of the show includes researches who would have researched into the products and trends of the week relating to the show being sold to the public in that time of year, staff writers who will have planed what the hosts talk about on that day and made sure what the hosts say is relevant to the time of year or trend. There will have also have been a news team who will gather relevant and important stories that relate to the target audience. Other staff that help produce the show include Social Networking managers who ensure that the target audience is reached through Facebook, Twitter and other social networks, also a team that manages the music played on the show and ensures they will appeal to the target audience looking to hear hit music.

DAB

Is a digital radio technology for broadcasting radio stations, used in several countries, particularly in Europe? As of 2006, approximately 1,002 stations worldwide broadcast in the DAB format, which in Hallam FM is 97.4

Target Demographic

25-45

51% female listeners

49% male listeners

ABC1s 41.2%

Time of broadcasting

Monday-Friday: 0600-1000

Saturday: 00:00-00:00

Sunday: 00:00-00:00

Key presenters

Big John

Producer James

Janine jones

Hallamster

Sponsors

Crystal Peaks (in association with)

This is good for Hallam FM to be associated with Crystal Peaks as it is close to the area Big John @ Breakfast “Hallam FM” is broadcasted from.

It is also an advantage as it shows that the radio station is supporting local businesses and companies, which may help in creating awareness and making the brand more recognisable.

This has been Lewis from “LIKE MEDIA” with another educational video about Hallam and Big John @ Breakfast and I hope this has given you a little bit more information about the radio show that helps you understand the more in detail parts of media