The Brief
My company has been asked to produce an educational resource for media learners. This guide will be used as a resource for learners new to the media industry.
My Company
Like Media is a Educational Media company intended to inform and instruct students on media industries also including conglomerates and independent companies as well as involving radio.
Hallam FM
Ownership, Hallam FM is based in south Yorkshire and is the #1 radio station for people in this area. Ponds forge Sheffield Wednesday and Sheffield united are sponsors of Hallam. Hallam FM is apart of the Bauer place portfolio and Hallam FM has many presenters known for being on this radio station like Big John, JK and Joel. Hallam has many different competitions but its main two are Capital FM, BBC radio 1. As well as this Bauer media uses RAJAR figures to determine its listeners for all of its stations, its important to get accurate local figures because its harder to sell advertising space on local radio. RAJAR are "Radio Joint Audience Research Limited" and are the best at measuring radio audiences in the UK, owned by the BBC. Hallam FM has a wide audience range from a target demographic age of = 25-45 and 28% Hallam have secured of the commercial market radio share for south Yorkshire. Hallam FM has many Consumptions such as FM Radio, Internet, App, DAB, Free view and pod casts. Hallam FM's operating model is similar to Bauer’s other radio subsidiaries – it makes money through advertising and creates brand awareness through sponsorship. Some of Bauer’s national subsidiaries also sit within a cross media portfolio (such as Kerrang radio, which is also a national magazine and TV channel). Other programs featured on Hallam FM and Bigjohn@breakfast includes: Top10@10 featuring the top chart music from 10 am - 11 am. n Demand with Stu Tolan from 7:00 pm - 10:00 pm. market position Hallam FM are the No1 commercial radio station in south Yorkshire and have the highest listenership according to RAJAS listenership rate. Competitors for Bauer range from the BBC and local BBC stations e.g. Radio Sheffield As well as capital FM and other stations like TLC, Closer, Magic, Real Radio, PPA and 4 music.
Media Ownership
Media Ownership
Media Ownership is the practice whereby increasingly fewer persons manage increasing share of the mass media which may include: T.V, Radio, Movies, Books, Newspaper and the Internet. The media is credited with shaping a society's way of thinking.
Audience Reach
Audience Reach is the number of audience members capable of receiving a media text. When media companies plan media text, they think of things like:
· Income Bracket/status
· Age
· Gender
· Race
· Location
Are all carefully planed out. When media companies think about audience reach they use the system
A: higher managerial administrative and professional
B: intermediate clerical and junior managerial administrative and professional
C1: supervisory clerical and junior managerial administrative and professional
C2: Skilled and workers
D: Semi skilled and unskilled, manual workers
E: Low grade workers
It is important for media pros to target ABC1s because There selling audience to advertisers.
Conglomerate Media
A media conglomerate, media group or media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.
Independent Media
Independent media refers to any form of media, such as radio, television, newspapers or the Internet, that is free, influenced by government or corporate interests.
Cross media
Cross Media also known as cross-media, cross-media entertainment, cross-media communication, trans media is a media property, service, story or experience distributed across media platforms using a variety of media forms.
Bauer Media
Bauer Media is a conglomerate company of media and is the 2nd largest
Media group in Europe consisting of owning many media related things from
Newspapers, magazines and radio.
· Bauer's audience is 10,000,000
· UK population is 62,641,000
·
Bauer's reach is 20,000,000
·
53% of Bauer's audience is ABC1s
·
47% of Bauer's audience are C2DEs
·
9,000,000 people have listened to Bauer's radio this week
No comments:
Post a Comment