Vlog 4

How is the radio show advertised to the audience?

The radio show Bigjohn@breakfast is advertised in many different ways from T.V to the Internet which may include things like banners on the Hallam FM website as well as others and others to public advertising where you may see it advertised on a bus or on other public transport (trams, trains and taxies) also there are many new ways to promote/advertise and listen to radio and also many different sectors of the media industry like Smart phones (IOS and Android) where we can use simulcast and these kind of devices also tie in with other electronic devices like PCs, computers and tablets. Radio stations like Bigjohn@breakfast also use different ways to advertise like local press and sponsorships (Arena, stadium and local teams)

How is the show distributed to the audience?

Bauer Media and Hallam FM

The show Bigjohn@breakfast and any radio show in general is distributed to the audience in many different ways from things like:

•           Smart phones: Simulcast, Phone apps and tablets
•          DAB and multiplexing

DAB

DAB is replacing traditional Analogue AM and FM radio.

DAB will offer more radio programmes over a specific spectrum than analogue radio.

            MULTIPLEXING

In each area a number of stations are broadcast together in something called a ‘multiplex’.

The multiplex operator holds a licence and builds a transmitter network.

Bauer own the south Yorkshire multiplex

• Internet: Technological convergence, apps, jingles and podcasts