Vlog 5

      
      Hi its lewis one again with another educational vlog, in this vlog we will be looking at Ethical Audience and Representation.

1    Ethical Audience and Representation:

     Passive Audience

P    a passive audience is the theory that the media directly injects views and ideas at their audiences like a “hypodermic needle” controlling the way that people believe and behave. The Hypodermic Theory, a Marxist theory championed by theorists such as Theodore Adorno, assumes a direct stimulus-response relationship between audience reactions and the consuming of media texts. 

B    Both the Hypodermic Theory and Passive Audience Theory are often referred to as Media Effects Theory, that the media has a direct influence on its audience. Examples of this include the "moral Panics" about hip-hop and rap music videos that promote gang culture and often reflect a bad attitude that may look and seem unappealing and unpleasant also Marilyn Manson and general heavy metal bands such as slipknot and ICP and then you have addicting things such as violent computer games that a massive age range etc.

      Audience Reception theory:

      Audience reception are basically two different ways of looking at it concerning on how audiences consume media texts, they are those that believe that audiences are passive and those who believe that audiences are active. 

      1) In terms of the passive theory adverts that could be considered to have an impact and influence the audience are big brands such as Wicks, Subway and Halifax. Other adverts, however, that are not as well known are brands such as Mercury Taxi’s and smaller Sheffield based brands in general.  Audiences may filter these and not be as influenced (They may not need to know about a taxi service for example) – this relates to the active theory. The topics Big John discusses in the show are school of the week, competitions and new and current music. In this sense he is an opinion leader and could act as an expert on being a role model and have the potential to influence people from things that he talks about to things that BigJohn@breakfast advertise.

      2) Representation is how the media shows us things and all media representations create preferred meanings to different audiences. Stereotypes are very basic representations (Stuart Hall 1980). Hallam FM’s brand colour is bright pink, which is aimed at a female audience more than a male one, this is because as they have a larger female audience, base who listen to the show it gives them a better understanding on who they should target. On Big Johns show some of the programs that they talk about are X Factor and BGT (Britain’s Got Talent) and general prime time TVs. Some of the music that is played on the show are from well know artists like Beyoncé and Katy Perry which are probably listened to by more females than males. Is this being objective towards women? (Laura Mulvey 1975). Also because most of the music that Big John plays is chart music, different artists may have a different style and genre of music so it can relate to a wide audience male and female.

      3) In terms of the music and radio industry, a royalty payment is a payment to an owner for use of their property. A royalty payment is due each time a piece of music is played to an audience. E.g. copyright works, natural resources. PRS for Music is a collecting society which composers, songwriters and music publishers become members of in order to get paid for the use of their music in the show. A couple of artists that would receive the PRS payments are for example the Emily Sande, the artists and bands are regularly paid on BJAB. MCPS collects royalties by issuing licenses to music users in respect. Both of these artists’ songs were played on BJAB and are both PRS ads both songs and the track were wrote an sung by the artists/band. MCPS collects royalties by Issuing licenses to different music users in the respect of the mechanical copyright in musical works. PPL collects royalties in respect of music of played by several radio stations on behalf of record companies. The difference between PRS and PPL is that PRS is if the artist owns the song and collects some royalties and PPL is if another company/ record label has written the song and owns the rights to it for example Emily Sande. The show BJAB includes jingles. E.g. ‘your station your music Hallam FM’. Because this is played a few times through the broadcast in a morning, it would be the last part of the royalty payment.

       4) Regulatory Bodies/ legal and Ethical

       ASA: ASA is the Advertising Standards Agency

       OFCOM: Office of Communications
       The rules of regulatory bodies can also be applied

BCAP ASA: Advertisements must not state or imply that a product can legally be sold if it cannot. Broadcasters must ensure that, if an advertiser has not sought his or her prior permission, a person featured in an advertisement must not be featured in an offensive, adverse or defamatory way. Alcohol advertisements must not be likely to appeal strongly to people under 18, especially by reflecting or being associated with youth culture or showing adolescent or juvenile behaviour.  

      OFCOM: Broadcasters must not use material that might seriously impair the physical, mental or moral developments too protect people under 18. Programs must not include material that is likely to encourage others to copy behaviour. Material likely to encourage the commission of crime or to lead to disorder must not be included in television or radio services. Religious views and beliefs of those belonging to a particular religion denomination must not be subject to abusive treatment. Broadcasters must avoid unjust or unfair treatment of individuals or organisations in programs. Any infringement of privacy in the making of programs should be with the persons and/or organisations consent or otherwise warranted.

      Three Adverts from BJAB:
     

     1: Halifax- this advert does also not contain any material that should not be broadcasted, it sticks to every rule.

2: Crystal peaks- this advertisement does not contain any of the material that should not be allowed to broadcast.

3: Wonga.com-advertisement sticks to and abides by every rule. It does not contain any material that should not be/or is allowed to be broadcasted.
      
     These relate to the show, BCAP and ASA as if it goes against these rules, it shouldn't be allowed to broadcast like Danny Dumps that went against these broadcasting rules for example.

Vlog 4

How is the radio show advertised to the audience?

The radio show Bigjohn@breakfast is advertised in many different ways from T.V to the Internet which may include things like banners on the Hallam FM website as well as others and others to public advertising where you may see it advertised on a bus or on other public transport (trams, trains and taxies) also there are many new ways to promote/advertise and listen to radio and also many different sectors of the media industry like Smart phones (IOS and Android) where we can use simulcast and these kind of devices also tie in with other electronic devices like PCs, computers and tablets. Radio stations like Bigjohn@breakfast also use different ways to advertise like local press and sponsorships (Arena, stadium and local teams)

How is the show distributed to the audience?

Bauer Media and Hallam FM

The show Bigjohn@breakfast and any radio show in general is distributed to the audience in many different ways from things like:

•           Smart phones: Simulcast, Phone apps and tablets
•          DAB and multiplexing

DAB

DAB is replacing traditional Analogue AM and FM radio.

DAB will offer more radio programmes over a specific spectrum than analogue radio.

            MULTIPLEXING

In each area a number of stations are broadcast together in something called a ‘multiplex’.

The multiplex operator holds a licence and builds a transmitter network.

Bauer own the south Yorkshire multiplex

• Internet: Technological convergence, apps, jingles and podcasts

Vlog 3

Intro

Hi it’s Lewis once again from Like Media with another Educational Vlog. In this Vlog I will be talking about Analysing Audiences for media products and giving a snippet of the lifestyle of a Bigjohn@breakfast listener and from this you will hopefully understand Hallam FM and Bigjohn@breakfast’s audience reach and understand why they target this audience.

Gender

The Gender of Bigjohn@breakfast is 51% female audience to a 49% male audience so Hallam FM are pushing towards a more female audience rather than a target of male listeners. This shows (relating to the target demographic age of Hallam/ 25-45) that Hallam FM like to focus their morning show towards middle-aged mums. As it is a early morning show parents getting there children ready for a school day are more likely to be listening compared to someone who may work different hours of the day or aren’t in that routine of getting up and dropping there kid up at school as they don’t have that lifestyle (ether there two old or young to have children or simply don’t want kids at all). As of this Bigjohn@breakfast are very aware of their audience and regularly give information to help the targets out for example they regularly give traffic updates and reports, they also use the “Uses and Gratifications” Escapism to entertain, using media as a source to “get away” from reality using things like funny stories from other listeners to keep them entertained and to let them focus on something else for a change instead of there own life, this is used in a way to calm down the listeners and relief stress.

Age

Bigjohn@breakfast target there age group as I mentioned in the last section of there Vlog and they do this as it is the easiest age group for them to target as this middle aged group of listeners are at the perfect age and time to be listening to the radio station. The aim of Bigjohn@breakfast knowing there audience is the same as any other radio stations, to generate more followers and listeners every time they do a broadcast in a morning.  When planning a broadcast the presenters and writers have to take a lot of consideration into their audience like:

·      What is the age range of your listeners?

·      What level of education do they have (Which will relate to spending power/lifestyle)?

·      The gender of listeners?

·      How will they use this service?

·      What do your customers value most?

·      Where are your clients located?

For Hallam FM and Bigjohn@breakfast this is thought of a lot and could change depending on time and how well a broadcast went so this may be thought of allot

Lifestyle

The lifestyle of Bigjohn@breakfast listeners could be related to the spending power of the listeners as well as their income. Hallam FM and Bigjohn@breakfast as well as other radio broadcasted shows use the NRS (National Readership survey) as I mentioned before to target their categories of ABC1, which is, 41.2% of their full audience range so the rest of their audience (58.8%) would C2D’s. the show being ABC1s and C2D’s has quite a mixture of stereotypical lifestyles but being a Sheffield based show the lifestyles for people in this area would be things like:

·          Large football based hobby (Sheffield Wednesday and United)

·          Large shopping based activity (Meadowhall/Town)

·          Going to the cinema (Cineworld)

·          Lots of night clubs and bars

·          Gym –keeping fit (Zumba)

·          Golf and other sporting activities

These are just some activities that a Bigjohn@breakfast listener could do or might be into as a hobby/ activity or is apart of their lifestyle.

Spending Power

Bigjohn@breakfast have quite a split audience when it comes to spending power and income for example 41.2% being ABC1s which in power and money would be top end upper class people and families, being a big difference between them and Bigjohn@breakfast’s main audience that covers more than half the listeners tuned in, in a morning (C2D’s- 58.8%) the difference is that more top end bigger products and companies like car manufactures and expensive watch brands and more expensive items in general are targeting the audience with more money (ABC1’s) compared to subway and fast-food brands that are targeting lower class groups of people with less money and a lower income.

Uses and Gratifications

Denis McQuail (1987) discussed the use and gratification theory and said that there is four use and gratifications:

1.     Personal Identity- which is own behaviour, modelling personality- so radio stations try to model the typical lifestyle around you so whatever there advertising they expect you to buy.   (Shopping, Adverts and Music)

2.     Personal Relationships- Basis for conversation in a social situation- where the radio presenters talk about lifestyles or gossip. (Social Interaction between presenters)

3.     Surveillance- Finding information about something. (News, Information, Traffic Updated)

4.     Escapism- Entertainment using media to “Get away” from real life. (Personal stories, Music)

Sam is a 34-year-old hairdresser with two children. Sam spends a lot of time at home looking after her 18-month-old son called jack. As Sam is a hairdresser she has many clients that take up her time over the week, which often means her having to take Jack to her mums house in the morning when she has a hair appointment. All this traveling around all week long often leaves Sam with little time to rest her legs or do activities that she might enjoy. Because of this Sam regularly listens to Bigjohn@breakfast in a morning when driving to different clients it helps her relax in conditions that may be stressful like traffic. When Sam does have free time she likes going shopping and having a coffee with her best friend Amender or if all things fail they like to catch up on the phone and have regular talks. Sometimes on a weekend when Sam’s not working she leaves the kids at home with her loving husband Bill and goes down the Plug where she can get away from every day life and take a well deserved break where she can spend her money at a C2D disposable income all she wants. Sam enjoys listing to music and regularly listens to bands such as Take That, U2 and Madonna. Sam loves T.V and it is one of her favourite pass times she enjoys watching Hollyoaks, Coronation Street and Emmerdale. Because Sam likes to keep in touch with her child hood she uses Bigjohn@breakfast as a source to do this a listens regularly to School years and competitions that are featured on the show.

Vlog 2

Hi it’s Lewis again from “LIKE MEDIA” and I'm back to talk a little about big John @ Breakfast and cover some basics like:

·      What it is

·      What its about

·      The team

·      And more

I hope u enjoy my presentation and learn just a little about the breakfast broadcast show, and now lets continue with the power point.

purpose and Station information

Hallam FM has been a big part of media life of South Yorkshire since 1974, owned by Bauer Media UK its made in South Yorkshire for Sheffield, Barnsley, Rotherham and Doncaster. Big John @ Breakfast has been waking up South Yorkshire for over 11 years and is one of the most listened to shows for Hallam listeners in general and in the morning. the purpose of the show is to entertain the viewers and audience in a morning.

Genre/ Music

·      All types of music for those age group between 25-45

·      Current chart music

·      School years (relating to demographic)

·      Sunday Chart show - in association with ITunes. 

Public can change the chart by downloading tunes up to 6pm on a Sunday and this will determine who is number 1.

 Form, Narrative and structure of the show

Comedy  - made purposely to entertain and keep people wide awake as it a morning show.

It is also informative and updates us on news and events across Yorkshire as well as giving the viewers the chance or opportunity to interact with the show.

Style, Content and meaning (what they talk about) and Basic Content

·      Very popular morning show

·      Large comedy content based around Hallamster

·      Hallamster has his own competition/win his CD, Regular news/ weather and traffic updates (rush hour)

·      Primary school of the week - Free Fruit Friday

·      They have lots of competitions

·      You can win large cash prizes/holidays/cars/your own wedding

·      Big John and Janine always compete against each other and Janine's love life is always a subject for discussion with Big John Covers a wide range of topics.

Production process
The production of the show includes researches who would have researched into the products and trends of the week relating to the show being sold to the public in that time of year, staff writers who will have planed what the hosts talk about on that day and made sure what the hosts say is relevant to the time of year or trend. There will have also have been a news team who will gather relevant and important stories that relate to the target audience. Other staff that help produce the show include Social Networking managers who ensure that the target audience is reached through Facebook, Twitter and other social networks, also a team that manages the music played on the show and ensures they will appeal to the target audience looking to hear hit music.

DAB

Is a digital radio technology for broadcasting radio stations, used in several countries, particularly in Europe? As of 2006, approximately 1,002 stations worldwide broadcast in the DAB format, which in Hallam FM is 97.4

Target Demographic

25-45

51% female listeners

49% male listeners

ABC1s 41.2%

Time of broadcasting

Monday-Friday: 0600-1000

Saturday: 00:00-00:00

Sunday: 00:00-00:00

Key presenters

Big John

Producer James

Janine jones

Hallamster

Sponsors

Crystal Peaks (in association with)

This is good for Hallam FM to be associated with Crystal Peaks as it is close to the area Big John @ Breakfast “Hallam FM” is broadcasted from.

It is also an advantage as it shows that the radio station is supporting local businesses and companies, which may help in creating awareness and making the brand more recognisable.

This has been Lewis from “LIKE MEDIA” with another educational video about Hallam and Big John @ Breakfast and I hope this has given you a little bit more information about the radio show that helps you understand the more in detail parts of media 

Vlog 1

The Brief
My company has been asked to produce an educational resource for media learners. This guide will be used as a resource for learners new to the media industry.

My Company

Like Media is a Educational Media company intended to inform and instruct students on media industries also including conglomerates and independent companies as well as involving radio.

Hallam FM

Ownership, Hallam FM is based in south Yorkshire and is the #1 radio station for people in this area. Ponds forge Sheffield Wednesday and Sheffield united are sponsors of Hallam. Hallam FM is apart of the Bauer place portfolio and Hallam FM has many presenters known for being on this radio station like Big John, JK and Joel. Hallam has many different competitions but its main two are Capital FM, BBC radio 1. As well as this Bauer media uses RAJAR figures to determine its listeners for all of its stations, its important to get accurate local figures because its harder to sell advertising space on local radio. RAJAR are "Radio Joint Audience Research Limited" and are the best at measuring radio audiences in the UK, owned by the BBC. Hallam FM has a wide audience range from a target demographic age of = 25-45 and 28% Hallam have secured of the commercial market radio share for south Yorkshire. Hallam FM has many Consumptions such as FM Radio, Internet, App, DAB, Free view and pod casts. Hallam FM's operating model is similar to Bauer’s other radio subsidiaries – it makes money through advertising and creates brand awareness through sponsorship. Some of Bauer’s national subsidiaries also sit within a cross media portfolio (such as Kerrang radio, which is also a national magazine and TV channel). Other programs featured on Hallam FM and Bigjohn@breakfast includes: Top10@10 featuring the top chart music from 10 am - 11 am. n Demand with Stu Tolan from 7:00 pm - 10:00 pm. market position Hallam FM are the No1 commercial radio station in south Yorkshire and have the highest listenership according to RAJAS listenership rate. Competitors for Bauer range from the BBC and local BBC stations e.g. Radio Sheffield As well as capital FM and other stations like TLC, Closer, Magic, Real Radio, PPA and 4 music.

Media Ownership

Media Ownership is the practice whereby increasingly fewer persons manage increasing share of the mass media which may include: T.V, Radio, Movies, Books, Newspaper and the Internet. The media is credited with shaping a society's way of thinking.

Audience Reach

Audience Reach is the number of audience members capable of receiving a media text. When media companies plan media text, they think of things like:

·      Income Bracket/status

·      Age

·      Gender

·      Race

·      Location 

Are all carefully planed out. When media companies think about audience reach they use the system

NRS social group = National leadership service

A: higher managerial administrative and professional

B: intermediate clerical and junior managerial administrative and professional

C1: supervisory clerical and junior managerial administrative and professional

C2: Skilled and workers

D: Semi skilled and unskilled, manual workers

E: Low grade workers

It is important for media pros to target ABC1s because There selling audience to advertisers.

Conglomerate Media

A media conglomerate, media group or media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.

Independent Media

Independent media refers to any form of media, such as radio, television, newspapers or the Internet, that is free, influenced by government or corporate interests.

Cross media

Cross Media also known as cross-media, cross-media entertainment, cross-media communication, trans media is a media property, service, story or experience distributed across media platforms using a variety of media forms.

Bauer Media

Bauer Media is a conglomerate company of media and is the 2nd largest

Media group in Europe consisting of owning many media related things from

Newspapers, magazines and radio. 


·      Bauer's audience is 10,000,000

·      UK population is 62,641,000

·      
Bauer's reach is 20,000,000

·      
53% of Bauer's audience is ABC1s

·      
47% of Bauer's audience are C2DEs

·      
9,000,000 people have listened to Bauer's radio this week




research for media industries

KTA2 1: research for media industries


BBC radio 1
BBC radio 1 extra
BBC radio 2
BBC radio 3
BBC radio 4
BBC radio 5 live
Liquid FM (US
Rother FM
Kiss
Choice FM
Sky sports news FM
Capital
Red road

News corp

The Sun

My space
New york post
Harper collins
Sky







What are cross media conglomerates

A company that owns a range of different media companies
like:
FILM
T.V




Independent:
Someone or something who rely on themselves or have chosen to be independent.


Brands:
A name for a companies design or symbol that identifies a sellers brand







Famous brands


















Joint Venture company:

owned by two companies and is mutually beneficial.

Competitor:

Two companies that compete against each other.

Comercial

advertisements that make money and a profit.

Denotation 

the literal meaning of a word

NRS

NRS social group

NRS= National leadership service

A: higher managerial administrative and professional

B: intermediate clerical and junior managerial administrative and professional

C1: supervisory clerical and junior managerial administrative and professional

C2: Skilled and workers

D: Semi skilled and unskilled, manual workers

E: Low grade workers

It is important for media pros to target ABC1s because There selling audience to advertisers.

Bauers audience is 10,000,000
UK population is 62,641,000

Bauers reach is 20,000,000

53% of Bauers audience is ABC1s

47% of bauers audience are C2DEs

9,000,000 people have listened to bauers radio this week

Competitors for Bauer is BBC radio 1 and local BBC stations e.g Radio Sheffield as well as capital FM

Key Term

Audience reach: Audience members who are capable to receive a media message.


Hallam FM

south Yorkshire
No 1 radio station for people in south Yorkshire
Ponds forge Sheffield Wednesday and Sheffield united are sponsors of Hallam FM
Hallam FM is apart of the bauer place portfolio

hallam FM Presenters

Big John
JK and Joel

hallam FMs Competition

capital FM
BBC radio 1


Bauer media uses RAJAR figures to collate its listeners for all of its stations
its important to get accurate local figures because its harder to sell advertising space on local radio.

RAJAR are

Radio Joint Audience Research Limited.

BBC are

BBC= British broadcasting corporation
a public service broadcaster funded by the public licence fee

PSB Ethos

• to Inform
• to Entertain
•  to Educate

Hallam FMs Audience

target demographic age= 25-45
28% Hallam have secured of the commercial market radio share for south yorkshire

Sponsored Stands

Sheff Wednesday
Sheff united

Hallam FM Consumptions

FM Radio
Internet
App
DAB
Free view
Podcast

technological convergence 

We can access a range of different things through technology
Radio has become more popular through technological convergence

DAB and Multiplexing

DAB= Digital audience broadcasting.

Multiplexing= is when the digital signals can be sent through the same wave frequency.


big john walks on fire
After the first attempt of fire walking got suspiciously cancelled Big John finally managed to walk on fire! All money raised went to Hallam FM's charity Cash For Kids. Thanks to Time4Change.

School of the Week
Its justa show whee you can go online and nominate your school for school of the week.

Music News letter